marcelfahle.com

On May 1st, the new website of Fi, formerly known as Fantasy Interactive has finally launched after a delay of one week. First I have to say, I like it a lot! Seriously. But as soon as I saw the site for the first time I was expecting some people to freak out, because of their expectations they had into a website of a company who pushed the boundaries of flash all the time.
And that’s exactly what I saw when browsing a bit through the comments on the Fi Blog, thinkswedish.com. Most of the people there are disappointed about the new site. But for me, I think it was the right step. I totally agree whith what David Martin said:

Fi was notorious for developing everything and anything in Flash, Today in Fi, you will only find Flash in places it needs to be and fits.

That fits especially into things like URL Rewriting or search engine optimization. Sure, you can do all that stuff with flash, but it’s not.. well, native.. All kinda fake enforced or so.

For me the new site was a real relief, because all the time when I had to choose, which technology to use and already was thinking of choosing some kind of HTML/AJAX solution, I was always like: “Well, Fi would make that in Flash. And they know what’s right”. Even if my stomach was telling me, that it’s not a playground for flash, I was thinking about using it anyway.. because Fi would do it like this. And they’re frickin’ heroes for me!
So, as said, great relief for me that they’re not developing everything and anything in flash anymore. So my stomach was right!

By the way, great work guys. Keep it up!

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